Chipotle Summer of Extras
It’s Chipotle’s most Extra Summer ever.
Ask: Create a launch campaign introducing Chipotle fans to the new Summer of Extras program.
Approach: Gameify the program and make it feel inviting, achievable, fun and full of summer rewards they’ll love.
Come on in - the water’s fine
Get in to get extra
Get in to get extra
We’ll be there to remind you every step of the way.
July milestone 2
Earn an exclusive summer badge at every milestone, all in thr chipotle app
Every order gets your closer to your next milestone
July milestone 2
July milestone 1
Landing page
