Toyota Race Car Driver Car Swap
For the NASCAR national series competition held on the streets of Chicago, the Yahoo driver from 2022, Christopher Bell, will not be in the #20 Yahoo car. Instead, Driver Denny Hamlin will be driving the Yahoo car as #11. In the world of NASCAR, this will be a shift for the fanbase and requires context and explanation.
Ask: Create a light-hearted, competitive scenario between both drivers to explain the car swap and to get their fans and NASCAR fans excited.
Approach: A little friendly competition that gets to the point quickly, uses humor and taps into the formats and formulas that people know.
Tik Tok Concept #1: Laugh Tracks
The keys to the Yahoo car don’t just go to any driver. They need the drive, determination, purple appreciation and most importantly, a full tank of humor.
Tik Tok Concept #2: Victory Swap
Denny needs to make sure he’s got the right outfit for his race at Wilkesboro. Denny emulates the popular TikTok trend by swapping into different outfits.
